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5 Things We've Been Watching: June 2021

5 Things We've Been Watching : June 2021

We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.  

Danish Road Safety Council / Helmet has always been a good idea

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Why it’s a thing: We love a good over-produced spot for a commercial. These are a PERFECT example. It's a commercial for a bike helmet - that basically looks like it could be a scene from Braveheart or Game of Thrones. Beautiful piece with a little humor and a pretty solid message.  

#wherefansplay | @darkhorsesldn and @tiktok_uk

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Why it’s a thing: This is such a fun use of user-generated content mixed with other footage. The match action moments that are so perfectly incorporated had to have taken some real effort and planning. What a great way to get fans into it and promote multiple brands at once without it feeling like a super heavy branded spot from anyone.  

Inspiration: Cannes Lions edition 2021

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Why it’s a thing: This is an inspiration list inside our inspiration list. Check out these spots from the 2021 Cannes Lions International Festival of Creativity for an extra dose of inspo this month. What is Cannes Lions, you ask? Wikipedia says its "a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry." Pretty impressive stuff.  

This is Our Shot | COVID-19 Vaccines at Walgreens

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Why it’s a thing: This a a pretty simple spot, but we are suckers for a good backwards/reverse storyline concept. Really nicely done here.  

Introducing Video Toaster 4000 (NewTek 1993) Wil Wheaton, Tony Hawk, Penn Jillette, Kiki Stockhammer

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Why it’s a thing: As people who make videos everyday, this was an incredible flash back to the 1990's. Seeing the features and effects that were pushed as new and state of the art. The impressive celebrity cameos. Wow! (But imagine that in a cool pink burst.) We are all for bringing video to the masses, so if this is how we got here, Thank You Video Toasters 4000. Just sit back and enjoy this time hop. 

 

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