5 Things We've Been Watching: March 2021
5 Things We've Been Watching : March 2021
We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.
Eat today, feed tomorrow | Chobani
Why it’s a thing: As Chobani is expanding its product lines, they are also clearly expanding their ad campaigns into a pretty cool new territory too. This Ghibli-esque spot is beautiful, whimsical and heartwarming – everything you would expect from a major motion picture, but maybe not a commercial. It is certainly a dive in a very specific direction, but it is one we are excited to see unfold and see what comes next!
"Youngsters playing hockey at the South Inch Pond in Perth, Scotland" – 1952
Why it’s a thing: We have posted things about transforming photos with parallax effects before, but this one really stood out. The effects on this black and white pic from 1954 take an old, flat image and make you feel like you are there. It has so much depth and 3D quality – it is coming off the page at you and really brings you into the moment. What a cool way to bring history to life!
Bowling Alley Drone Shot | jaybyrdfilms
Why it’s a thing: If you haven't seen this one yet, well, go check it out right now. But this one has definitely made its rounds on social recently and for good reason. It is a wild drone ride through a bowling alley. It dips in and out of people and places and is paired perfectly with some good sound editing. These indoor drone/flight concepts are getting more and more popular, so this definitely won't be the last wild ride these video takes us on. Want to see more of what this kind of drone flying looks like? Check it out.
3 insane shots filmed in one take you HAVE to see | thefilmzone
Why it’s a thing: Editing together shots in post is one thing, but to seamlessly create 360º rotations and views as you film? That takes some serious planning and coordination (and flexibility!). Check out these fun behind-the-scenes looks side-by-side with their on-camera counterpart.
Grammy Artist Spotlights | 2021 Grammy Awards
Why it’s a thing: These were just a fun example of well done spots that all felt cohesive to one show - the Grammy Awards in this case - but also felt super unique for each individual artist. Mixing and matching footage clearly shot for this, pre-recorded pieces, 2d animation and 3d animations allowed these spots to all have their own voices, but they are all definitely super well done and super cool. Want to see more? You can check out videos spotlights on Megan Thee Stallion, Billie Eilish, Dua Lipa and more.