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5 Things We've Been Watching: July 2021

5 Things We've Been Watching : July 2021

We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.  

NBA 2K22 - Official Announcement Trailer

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Why it’s a thing: While we don't love everything about this spot, this graphic treatment is ridiculously fun. It's a little chaotic and all over the place, but here it really works. Even though there are no actual game images/screen shots, the ripped paper and on-screen drawings are fast-paced and create a definite vibe that gets us interested.  

Behind the Scenes: Night of the Spark

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Why it’s a thing: As you know, we are suckers for intricate and detailed behind-the-scenes look videos. This one really takes you through the whole process from the concept to on-set, this piece is an honest and real look at how this spot came to life - even a few things that don't quite go as planned. It's full of practical effects and unique ways this team made it all happen in only 2 days of filming. Watch the original ad here.  

Legends Never Die: An Oral History of ‘The Green Knight’ | A24

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Why it’s a thing: Two words for you - These Graphics. Just incredible. They are so on brand and feel so modern and right for the piece, which can be really hard when it comes to going for this "medieval" look. It can often me clunky and hard to read, but these are just breathtaking. The colors, textures and fonts are the prefect nod to the genre with a modern twist.  

Tokyo 2020 Promo | BBC Creative

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Why it’s a thing: Putting Olympics bias aside, this spot is beautiful. Each Olympic games has its own feel based on the city, and BBC does such a great job capturing Tokyo here. There is so much happening, you can watch it over and over and see something new each time. What a perfect way to introduce the athletes and get people excited about about the games!

We talk more about Olympic commercials here.  

We've All Changed | Delta Air Lines

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Why it’s a thing: While not the most exciting spot on the list, this Delta spot is a clean and full of really nice match shot work that we appreciate. Corporate is what it is, but its always nice to see a simple corporate spot like this beautifully shot and edited well.    

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