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Greater Akron Chamber Annual Meeting Videos

Blank Canvas

This video, featuring local artist Nikki Bartel, opened the Greater Akron Chamber Annual Meeting, introduced the "Lead Greater" theme and set the stage for the evening's events.

Blueprint

Closing the 2019 Greater Akron Chamber Annual Meeting, this video used a grungy, behind-the-scenes interview style mixed with stunning b-roll to explain the new mission of the Chamber and task the whole room to "Lead Greater, Akron."



The Result



The videos debuted at the annual meeting to great approval. It made viewers feel hopeful about the future and the direction GAC was taking – and they could see how they could contribute and where they could benefit.

The videos were also released on social media so people who live, work and support the greater Akron area could also get up-to-speed on the latest GAC initiatives. Blank Canvas is the most watched video on the GAC Facebook page. Combined, the videos have over 5,500 views on Facebook with over 50 shares.

The success of the videos were largely due to the collaboration and communication with the GAC. We worked closely with GAC on a clear creative direction for both of these videos and worked closely with the client the whole way through the process to ensure the right words told the right story.

In the end, our videos created a one-of-a-kind journey through the city and produced an inspiring opportunity to unify the viewers and leaders alike.

Read the full 2019 Greater Akron Chamber Annual Meeting Videos Case Study here. 

The Blank Canvas Video won a Silver ADDY Award in the category of Branded Content & Entertainment, Non-Broadcast.

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