5 Things We've Been Watching: July 2020
5 Things We've Been Watching : July 2020
We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.
#YouCantStopUs Ad | Nike
Why it’s a thing: This video has really been making the rounds on social the last few days. And for very good reason. Not only is it a powerful, beautiful message about sports and resilience and humanity, things we definitely all need right now, it's just an editing masterpiece. The way these side by sides work together and so seamlessly match up is basically video wizardry. To whoever sifted through these countless hours of footage to find these perfect pairs - we salute you.
The whole working-from-home thing | Apple
Why it’s a thing: We are all tired of asking "How's the whole working from home thing going?" And Apple knows that. It uses this fact in this long-form ad that uses a chaotic work from home week to demonstrate their full suite of tools. From calendars to Siri to design - everything gets a feature part in this fun and engaging (and totally relatable) spot.
Sports Moments Remakes | Various
Why it’s a thing: What do you do when you have no current sports moments? You relive some of the best of the old ones! We picked a few of our favorite creatives ways people are reenacting these epic sports moments - including through Lego and animations. Short, fun and making us miss the real deal even more.
I Solved The Disappearance Of My Dad's Best Friend. | BuzzFeed Unsolved Network
Why it’s a thing: We all know that most TV shows are on hiatus. Putting out new content is hard. So to see a full-length, 30-minute show like this being done. But they beautifully use on-screen activity and screen-captured videos that create a really compelling story. It certainly has some ups and downs - much like this story - but a really well done approach with the limited availability of production tools in quarantine.
King Arthur Flour Rebrand | King Arthur Baking Company
Why it’s a thing: It's not often that a rebrand gets this much attention. (We first noticed it due to the animation that accompanied the rebrand.) But when its a company this old and a rebrand THIS good - it is deserved. Not only did "King Arthur Flour" change its name to the much more inclusive "King Arthur Baking Company" but its logo got a major upgrade. It's clean, simple and modern and says much more about the company than a guy riding a horse. Plus, with everyone taking up baking while they stay at home, it's the perfect time for a King Arthur renaissance.