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Where Should I Post My Video?


Aspect ratio, quality, live features and more, there are a lot of factors to consider when you pick where to host your video.

Video Transcript

Hello, and welcome to Lights. Camera. Answers. Today we're discussing the critical question for content creators "where should I post my video?"

So, with so many platforms available, each with its own specific benefits, it's essential to know where to host your content to reach the desired audience. For example, social media platforms like TikTok and Instagram reels cater to younger viewers and are perfect for quick bite-sized content. Traditionally most video content is filmed and displayed in a 16x9 format however some apps like I mentioned before TikTok, Instagram Reels and others take advantage of the vertical orientation of your phone's screen requiring a 9x16 aspect ratio. So if you're targeting those platforms, just keep that in mind. We even have another video that delves deeper into aspect ratios which you can also check out.

But when it comes to resolution YouTube and Vimeo are the best options for hosting content up to 4K with 60 frames per second. While other social media sites allow you to upload 4K videos, they may end up downsizing or compressing them resulting in reduced quality. If you're aiming for the best possible quality we recommend that it's best to host your video on Vimeo or YouTube then embed or include a link in a social media post on another social media platform.

But many platforms now offer the ability to live stream. And to reach multiple demographics at the same time, you might even consider streaming on multiple platforms simultaneously. You can use video oriented platforms like YouTube, Vimeo or Twitch, but you'll usually find that traditional social media platforms like Facebook, Instagram and even Twitter can host live streams as well. TikTok has also gotten into the live streaming game and is quickly gaining popularity in that aspect.

If you're promoting a product, the platform that you post to can actually streamline viewers to a purchase. Instagram, YouTube and other platforms actually give you the ability to add quick links to your video that even casual viewers may dive into, ultimately leading to more purchases because of the ease of access.

There are so many more aspects to consider that we can't cover in this video alone, but hopefully this information is helpful and can give you a better idea on where your video content can land.

Be sure to check out our other social media platforms and our website for more helpful info or tips about the industry. Until then, I'll see you next time.


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