Favorite 2022 "Big Game" Commercials
The best football and the best commercials are a combination we look forward to every year. How did the 2022 "big game" commercials stack up?…
industry philosopy
Camera Moves Glossary (With Examples)
Camera moves can be incorporated to make video more dynamic. [...] but you don’t have to be Roger Deakins to understand what these moves are.…
Voiceover Sessions: What To Expect
Whether you work in the industry or not, nearly anyone is familiar with the storytelling device of the voiceover.While you hear them constantly in web, TV and radio content, most people don’t think…
Drone Moves Glossary (With Examples)
It’s no secret that we love our drone here at PEG. She even has a name. We’ve nicknamed her Pegasus, or Peggy for short. And as we've said many times before, drone shots bring a dynamic feeling to…
Captions Vs. Subtitles: What's The Difference?
Do you call them captions? Subtitles? Maybe you just call them ‘words at the bottom of the screen?’Even though all of these terms may seem interchangeable, each of them are referring to a different…
4 Storytelling Devices that Work
When we set out to develop a video concept, it’s often our goal to come up with something as unique as possible. Something the viewer has never seen before. But sometimes you have to take a step back,…
Creating Authentic Emotion In Videos
“I’m not crying, you’re crying!”Ah, don’t be afraid to admit it! That’s what we producers are aiming (and hoping) for! We love hearing that simple phrase after seeing a first cut to a video we do. And…
2021 Oscars Recap, Winners and Losers
The 93rd Academy Awards (Oscars) took place last night, and if you watched, you know that it wasn’t quite the same as other years, likely not coming as a surprise after a year like 2020. Let’s take a…
Video Costs: Maximizing Your Money
Maximizing your money is important for any project, and we know video is no different.In my last blog entry, which you can find right over here, I discussed what factors go into the price of a video…
Video Costs: What Goes Into A Quote
When you reach out to PEG to do a project, it sets in motion a carefully refined process. Early in that process, often (but not always) after some early discovery and potentially some concepting, it…
Video Terms Glossary
Video terms can sometimes feel like a different language. So, our team put together this glossary of common lingo to help everyone understand what we talk about everyday.Is our list missing a video…
PEG Reveals 2.0: My Best Editing Tip/Trick
Being creative means there isn't always a right way or wrong way of doings things. Over the years, everyone forms their own ways of working, their own tricks-of-the-trade and finds their own favorite…